Word: ayer
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Dates: during 1940-1949
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Donald Holman Ayer...
...George S. Patton Jr.'s So-year-old brother, Charles F. Ayer, Boston financier and sarsaparilla heir, prepared to marry 40-year-old Miss Anne Phillips, who used to work in his office...
...godly, .moral America cannot be maintained if the young womanhood of the nation is to major in liquor and minor in education." The Rev. Dr. William Ward Ayer, pastor of Manhattan's Calvary Baptist Church, said he had discovered that the U.S. has twice as many barmaids* as coeds...
With the help of N. W. Ayer, Paepcke embarked on an ad program using modern art for illustration. The ads proved to be eye-catchers. Even though some-like Abstractionist Jean Helion's-were practically unsolvable riddles, the public seemed to like them. Convinced that the paintings packed a selling wallop, Paepcke next ordered copy boned down to one-sentence, telegraphic messages like "No land is strange to U.S. paper packages today...
George Patton, individual, can be engagingly attractive-urbane, almost courtly in manner, quiet in speech. Reputedly one of the Regular Army's wealthiest officers, he has a high social polish. He and his wife, Beatrice Ayer Patton, both have ample means, and in peacetime enjoy social life at their California ranch and handsome farm at Hamilton, Mass. In moments of ease Patton mixes a heady conversational cocktail of military erudition that might range from the 6th Century B.C. precepts of Sun Tzu to the tactics by which George Patton took the citadel at Metz...