Word: ayer
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Despite these agonies, or because of them-Wiener himself could not decide-the precocious child was reading ponderous books at the age of six. His shortsighted eyes almost went blind when he was eight, but he graduated from the Ayer, Mass., high school at twelve and got his B.A. from Tufts College at 15. Harvard gave him his doctorate in mathematics when he was 18 and kept him on as a lecturer...
...Ayer, Language, Truth and Logic. New York: Dover, 1952 (paperback...
...Burnett Co. reflects the down-to-earth outlook of Founder Burnett, a Michigan small-town boy who once worked as an $18-a-week reporter for the Peoria Journal. Other agencies, such as New York's J. Walter Thompson and Philadelphia's N. W. Ayer & Son, are true corporate enterprises, scarcely different in spirit from General Motors or Procter & Gamble. Among them, the top agencies employ almost as many different techniques of advertising as they do receptionists...
...remote from Madison Avenue in spirit as they are in miles are Philadelphia's N.W. Ayer & Son and its chairman, candid Harry Albert Batten, 65. Born four blocks from Ayer's 13-story headquarters on West Washington Square, Batten (no kin to B.B.D. & O.'s Co-Founder George Batten) still lives only eleven blocks from the office and walks to work each morning. His agency, an envied enigma in the industry, shuns the spectacular for quiet craftsmanship, e.g., its 23-year-old "A diamond is forever" campaign for De Beers, and selects its clients with as much...
...Alexandre, the city's leading hairdresser, received a top-secret letter from the White House with a lock of Jackie's hair enclosed, and a request for his services during the forthcoming visit (see MODERN LIVING). To the Parisian branch of the cosmetician Harriet Hubbard Ayer went another urgent request, mustering out Europe's leading makeup expert, Nathalie, for the duration of the Kennedy trip...