Word: ayer
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...THREE LIVES OF HARRIET HUBBARD AYER (284 pp.)-Margaret Hubbard Ayer & Isabella Taves - Lippincott...
Before these two books, the male reader's heart is likely to shrink within him like a salted snail. They tell the stories of two overpowering women, different largely in the type of power they used. Harriet Hubbard Ayer carried culture between her dazzling teeth like a cutlass; Catherine Glynne Gladstone wielded a feather duster of a featherbrain. Both weapons were equally effective...
...jazz classic Muskrat Ramble over Los Angeles' KTTV, Lyricist Ray Gilbert winced to hear his own words replaced by others: "You're gonna love this coffee, man oh man ..." Last week Gilbert sued for $300,000 from the sponsor (Hills Brothers Coffee), the ad agency (N. W. Ayer), and his own music publisher (George Simon), who explained that he had sold the singing-commercial rights to the music -minus the lyrics-for $500. Gilbert charged that the jingle had injured his reputation "by reducing him in the eyes of the music profession, publishers and the public...
Many U.S. companies have developed elaborate programs of civic aid. Chicago's Marshall Field department store has a special vice president in charge of civic affairs. In Philadelphia, N. W. Ayer Chairman Harry A. Batten organized the Greater Philadelphia Movement, which will open a $100 million Food Distribution Center in 1958 and eliminate crowded, unsanitary markets in the heart of the city. Each year in Houston, Humble Oil & Refining Co. lends a full-time staff of 100 Humble employees to help organize the United Fund drive, while Boeing Airplane Co. President William Allen, who is 1956 national chairman...
...native of Chester, Pa., Magowan started selling handbags at R. H. Macy & Co. after graduating from Harvard, became merchandise manager of inexpensive, ready-to-wear departments at 31. He quit to become a vice president of N. W. Ayer, left the agency to go to Safeway, in which his father-in-law, Charles Merrill, head of Merrill Lynch, Pierce, Fenner & Beane, had bought controlling interest. Magowan became assistant to President Warren after three years. In 1938 he left to join Merrill Lynch, where he directed advertising and sales promotion until he took charge of sales in 1948. Into the post...