Word: ayers
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Dates: during 1930-1939
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...William Esty & Co. landed its first big account-and only one so far. It was that of R. J. Reynolds Tobacco Co. which spends $15,000,000 a year on advertising Camels and Prince Albert. When Reynolds introduced Camels in 1913 the account was given to N. W. Ayer & Son, Inc. It remained there until 1931 when Erwin, Wasey & Co. obtained it and launched the famed cellophane campaign with the $50,000-in-prizes letter contest. Recently Camel advertising has been confined chiefly to magazines. Advertising men expect that the new Estyfied copy will appear early in January, first...
...territory where he is admittedly weak. By motor from Albany he drove through a corner of Vermont into Massachusetts. At Williamstown, the college students turned out to stare, too mildly.* At the crest of the Mohawk Trail the Governor's party stopped for hot dogs and coffee. Citizens of Ayer were reminded that he once taught Sunday school there...
...Theatre Society's present offering at the Plymouth Theatre, finds Jane Cowl rather desperately alone in an undeniably difficult play. "The Road to Rome" had set her completely at case; members of the audience went away believing that some of her lines had been spoken extemporaneously; and in Margaret Ayer Barnes' "Jenny," she had the excellent support of Sir Guy Standing. "The Man With a Load of Mischief," however, is neither facile, nor Miss Cowl's supporting players deft. The result is a case of under-playing. Like a tennis player that has lost his nerve and contents himself...
...Last N. W. Ayer figure. More now claimed...
...Alfred P. Sloan Jr. (General Motors), Cornelius Francis Kelley (Anaconda Copper), Myron C. Taylor (U. S. Steel). William Hartman Woodin (American Car & Foundry), William Wallace Atterbury (Pennsylvania R. R.), Arthur Colbraith Dorrance (Campbell Soup), Irénée du Pont (explosives), George Horace Lorimer (Satevepost), Wilfred Washington Fry (N. W. Ayer & Son), J. Howard Pew (Sun Oil), Howard Heinz (pickles), William Cooper Procter (Ivory soap), George Mathew Verity (American Rolling Mill), Harvey S. Firestone Jr. (tires), Paul Weeks Litchfield (Goodyear), James Dinsmore Tew (Goodrich), Charles A. Cannon (towels), Samuel Clay Williams (Reynolds Tobacco), A. D. Geoghegan (Wesson Oil), Fred Wesley Sargent...