Word: ayers
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...monthlies, however, the paper bills itself as "a quick read" and thus is not often kept around the house or passed along to other readers. More over, despite Gannett-sponsored research that shows USA Today has an affluent, educated audience, space buyers remain skeptical. Says Marcella Rosen of NW Ayer: "The situation is a little amorphous. There is some question who the readers are." Contends Analyst John Morton: "It has achieved an impressive circulation volume, but I am unconvinced the paper will find an economically rewarding niche...
...Patton scholar, his book is marred by various biographical inaccuracies (or at the very least, editorial bungling) which leads one to question the qualifications he brings to his task. For example, Province has the following to say about Patton's proposal to his wife-to be, Beatric Ayer...
...galloped his steed up the front steps onto the porch (of a house which Miss Ayer was visiting at the time), jumped off, bowed deeply with a sweep of his hat, and at Beatrice's feet asked her hand in marriage...
...January 3, 1909, George Patton wrote to Frederick Ayer, recalling the circumstances of his proposal...
...Army account is the second largest at NW Ayer, the nation's twelfth largest ad agency. This month Ayer aims to reach 14 million people between 18 and 24, nearly everyone in that age grouping in the U.S. In fact, it aims at reaching them all at least 14 times, with TV, radio, newspaper and magazine...