Word: ayers
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...Thompson, $370 million: Interpublic, Inc. (the parent corporation of McCann-Erickson), $352 million; Young & Rubicam, $247 million; B.B.D.O., $243,700,000; Dentsu Advertising of Japan, $148,500,000; Ted Bates, $130,500,000; Foote, Cone & Belding, $120 million; Leo Burnett, $116,700,000; Benton & Bowles, $114 million; N. W. Ayer, $110 million. Biggest agency in domestic billings is Interpublic, with a combined billing of $259 million from McCann-Erickson, Canada's McCann-Erickson subsidiary and McCann-Marschalk, an independent subsidiary. Runner-up is Thompson, with $250 million in U.S. and Canadian billings...
WARDNER D. AYER, M.D. Syracuse...
...could report that "with new methods and medicines, three-fourths of the sufferers can be relieved of three-fourths of their seizures, and many are completely relieved." Died. Lillian Sefton Thomas Dodge, 80, one of the original boss ladies of U.S. business, longtime president of cosmetics maker Harriet Hubbard Ayer, Inc., who took over on the death of her first husband (Vincent B. Thomas) in 1918, became in 1937 the nation's highest-paid ($100,000) woman executive, sold out to Lever Brothers in 1947; of pneumonia; in Manhattan...
...Ayer expects to sell his new purchases to charter and cargo lines, will keep some planes himself and lease them to carriers for peak seasonal loads. For corporations, he will do a Convair over completely (bar, hifi, etc.), raise its fuel capacity to give it 50% greater range, put it in anyone's hangar for $385,000. Abroad, he is counting heavily on regional lines that cannot yet afford jets, but need better planes than they now have...
Trade-Ins. The key to Ayer's success is the way he sells. He does not merely dump airplanes for a price, but first makes sure that they can be used and comfortably paid for. For small lines, which do not always know what is best for them, he sends in men to analyze routes, cargo business and profits. Since his credit is better than that of many small lines, and "he can pay off his big purchases as he receives payments for his sales, he can give airlines credit terms that many would not get themselves. Equally important...