Word: ayers
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...every jet that rises into the U.S. skies, U.S. airlines will have to find a way to sell two or three of their piston planes. Last week a young (31), gangling (6 ft. ½ in.), onetime hedgehopper named Frederick Ayer showed how the trick can be done-with a tidy profit for himself. From his 24-room office suite in Manhattan, Fred Ayer announced the purchase of 45 Douglas DC-6s (value $30 million) from American Airlines, plus first refusal rights on the $23 million worth of DC-6s left in American's fleet...
...sale puts American Airlines a big jump ahead of its competitors in disposing of its piston fleet (now more than half sold); it also makes Fred Ayer, president and sole owner of his firm, easily the world's biggest aircraft dealer, puts him in a commanding position to cash in on the used-plane market. Since September, he has bought 80 big planes (47 DC-6s, 33 Convairs) from jet-converting U.S. airlines. He has sold or leased ten of the eleven Convairs that have already been delivered, has buyers from small airlines or corporations for 40 more planes...
Bars & Hi-Fis. Ayer's company is very largely Ayer himself. He studied to be a physician at Harvard, gave it up after two years, bought an Ercoupe and began flying. He became an airplane broker to satisfy other flyers' needs for planes, soon switched to being a dealer (adding five years to his age to impress customers). He got his first big chance after World War II when the Air Force decided to bypass preliminary trainers and begin fledgling flyers in North American AT-6s (advanced trainers). When other countries followed the U.S., a shortage developed, since...
...director of N. W. Ayer & Son in Philadelphia, he supervised Container Corp. of America's famed series that brought modern art into advertising layout. As design director for Olivetti, Lionni produced displays, designed new showrooms in San Francisco and Chicago. He has designed posters for Family Service, fountains for housing projects, displays for the U.S. Pavilion at the Brussels World's Fair, is currently (among other things) art director of FORTUNE. But he has also kept on painting, producing a series of austere, severely painted portraits of men and women, remote and haunted-eyed. Says Lionni...
...REALLY SINCERE GUY (McKay; $4), by Robert Van Riper, public-relations director of N. W. Ayer & Son's Philadelphia office, poses a puzzler: Can a publicity man who believes in low tariffs find happiness with a client who wants him to tout high tariffs? Van Riper's idealogue finds happiness for a while with a yummy girl reporter from a newsmagazine, finally goes back to his wife and the dream of all P.R. men: a nice little agency of his own, with clients who tariff low, pay high...