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Luckman has been worried about keeping the present level of sales in the face of resistance to high prices. He decided that the best way to keep volume high was to add to his products. For $5 ½ million, he picked up the Harriet Hubbard Ayer line of cosmetics (TIME, July 21), spent another million renovating its factory and hiring Raymond Loewy Associates to dress up its packaging and display. For $1.2 million, Luckman added a lower-priced cosmetic line (Luxor) to be sold through drugstores...

Author: /time Magazine | Title: CORPORATIONS: Calling the Signals | 6/28/1948 | See Source »

Luckman Jumps In. Lever Bros.' Charles Luckman, already deep in cosmetics (Harriet Hubbard Ayer and Luxor), toothpaste and soap, jumped into the booming business of home permanents (TIME, April 19). He paid Manhattan's William R. Warner & Co., Inc. about $5,000,000 for the trademarks and processes of Rayve Creme Shampoo and Hedy Home Wave...

Author: /time Magazine | Title: Facts & Figures, May 17, 1948 | 5/17/1948 | See Source »

...both World Wars. Between wars, he finished his undergraduate work at Yale (class of '21), stayed on to get a law degree, and, in 1926, settled down to practice in Philadelphia. He subsequently specialized in libel law. Among his clients: the Curtis Publishing Co., the Inquirer, N. W. Ayer...

Author: /time Magazine | Title: PENNSYLVANIA: Street-Corner Crusade | 10/27/1947 | See Source »

Died. Janet Fairbank, 44, concert soprano, venturesome talent-hunter, daughter of Novelist Janet Ayer Fairbank (The Bright Land), niece of Pulitzer Novelist Margaret Ayer Barnes (Years of Grace); of malignant leukemia; in Chicago. Her practice of singing new songs instead of sure-fire classics consistently lost her money, won her the gratitude of young U.S. composers...

Author: /time Magazine | Title: Milestones, Oct. 6, 1947 | 10/6/1947 | See Source »

...named it after Mrs. Harriet Hubbard Ayer, a Manhattan socialite who pioneered the sales of cosmetics in the U.S. and shocked women by telling them to scrub their faces. The Ayer company was not prospering when Lillian Dodge took over as president. Not knowing where to start, she started everywhere at once. She passed on labels, sampled powders, tested perfumes, tested cold creams on her own plump cheeks before putting them on the market...

Author: /time Magazine | Title: COSMETICS: Luckmcm Branches Out | 7/28/1947 | See Source »

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