Word: ayers
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...services of an advertising agency for getting results. Three weeks ago, to speed recruiting, it set aside $250,000, invited six U. S. ad agencies to submit plans for an advertising campaign. Last week it announced the winner: Philadelphia's 71-year-old, high-minded N. W. Ayer & Son, which contributed (for $1) the celebrated Blue Eagle to the New Deal's NRA. On the Army's $250.000, Ayer will collect a commission...
...least reason why Ayer got the Army account was because lean, baldish, 43-year-old Clarence Lumpkin Jordan, Ayer partner, knows Army ways. Adman Jordan left Ayer in 1916 to join the French Army, later won the D. S. M. as first lieutenant in charge of ammunition dumps for the First Army of the A. E. F. in France. As a director of the Army Ordnance Association he has lectured big Philadelphia industrialists for years on the necessity of keeping their plants in shape to turn out ordnance, come...
...business: direct-mail advertising. The rest of the account followed. Today, word that Maxon's is doing a direct-mail campaign for another agency's client is enough to send shivers up and down that agency's spine. For Philadelphia's austere, venerable N. W. Ayer & Son, the shivers materialized last week. From Ayer, which handles the rest of Ford Motor Co.'s national advertising, (McCann-Erickson has the branch advertising) Lou Maxon took the $500,000-or-more-a-year Lincoln-Zephyr account. He had done a direct-mail job for Ford...
...Philadelphia, sponsored by the big ad agency of N. W. Ayer, 35 leading commercial artists exhibited their sideline, non-advertising art. Their somewhat defiant aim: to disprove the patronizing theory that the commercial artist is "a renegade who rides in a Lincoln-Zephyr V-12," whereas an "artist" is a "pure spirit who munches crusts in a garret." Say they: "They're often one and the same person." The show's 40 items were the work of artists whose main problem is to entice consumers with dream women, seductive bathtub scenes, irresistible automobiles, travel-teasing landscapes, nostalgic farm...
Ferdinand J. AchDorothy Stuhlberg, Lasell Oliver E. Allen Charlotte Whitman, New York William H. Appel Mary Lloyd, Boston Ryo Arai Marjorie Baldwin, Stoneleigh College Shailer Avery Elizabeth Gorman, Winchester Robert G. Axtel Catherine Lawrence, Wellesley Winslow B. Ayer Patricia Miller, Smith Edward R. Bacon Adell Voss, Swampscott Grover C. Bacon Jay Prince, Cambridge Edwin T. Baker Mary Favorite, Brimmer-May School William H. Baker Edith Alexander, Newton Stephen P. Baldwin Joy Kidder, Concord Benjamin N. Barksdale Janet Harwood, Beaver Richard S. Barrows Helen Francis, Wellesley George Bartlett Ann Folsom, Hingham Robert S. Benshimol Patricia Dadmon, Arlington Bernard R. Benson Sybil...