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There never was an N. W. Ayer in the old Philadelphia advertising firm of N. W. Ayer & Son. The late Francis Wayland Ayer simply named the firm in honor of his father when he founded it in 1869. There are no Ayers at all in the firm today. Through the years the partnership of N. W. Ayer & Son stuck to its motto, "Keeping Everlastingly At It Brings Success," waxed rich on many & many a small account, some big ones like those of Ford Motor Co. and American Telephone & Telegraph. By 1928 the firm had grown so large that it built...

Author: /time Magazine | Title: Business: Ayer Airing | 11/2/1936 | See Source »

Last week Ayer's solemn progress was rudely disturbed by one of those things the old firm so deplores in the affairs of its livelier corporate clients -a well-publicized fight for stock control. The year its new building was finished, N. W. Ayer & Son was converted into a corporation with a stock ownership limited to Ayer officers and employes. Control, how ever, continued to rest in the hands of President Wilfred Washington Fry until his death last summer (TIME...

Author: /time Magazine | Title: Business: Ayer Airing | 11/2/1936 | See Source »

...part of their stock in a voting trust with an agreement, in effect, that when one of them died or retired the remaining certificate holders could: 1) buy his stock or 2) name another buyer. In practice, as the partners retired, the buyer elected was generally N. W. Ayer & Son, Inc., which now has 117,000 such shares in its treasury...

Author: /time Magazine | Title: Business: Ayer Airing | 11/2/1936 | See Source »

Largest single block of trusteed Ayer stock-234,000 shares -was held by President Fry. Current Ayer fight is primarily over the intra-corporate disposition of those shares following their owner's death...

Author: /time Magazine | Title: Business: Ayer Airing | 11/2/1936 | See Source »

Lined up on one side are four Ayer directors headed by Harry A. Batten, new Ayer president elected last fortnight. Now 39, President Batten entered the firm as an office boy at 15, worked up through the production and copy departments to a vice-presidency in 1929. He lives in a new $60,000 home in suburban Rosemont, takes direct part in the management of the Pennsylvania Working Home for Blind...

Author: /time Magazine | Title: Business: Ayer Airing | 11/2/1936 | See Source »

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