Word: ayurveda
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Dates: during 2000-2009
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...vanity. As India has opened its economy over the past decade, companies like L'Oreal and Revlon have inked impressive profits by importing Western-developed antiwrinkle creams and shampoos previously available only on the black market. Now, predictably perhaps, traditional Indian beauty treatments based on the ancient principles of Ayurveda are winning converts in the West. Though these practices have been around for 5,000 years, they're new here, and that's enough to inspire women once content to describe their skin as dry or oily to discover whether their dosha--or spiritual energy--can best be classified...
...Ayurveda, Sanskrit for wisdom of life, is purported to be the oldest holistic approach to health and well-being. The basic principle states that each person is governed by the three dashes of kapha, vata and pitta. Though everyone has a dominant dosha, which influences everything from skin type to personality, keeping all three in balance is the key to inner health and outer beauty. Yoga is one element of Ayurveda, and its popularity in the States in recent years has led to greater interest in Eastern spiritualism and increased opportunities for Western marketing...