Word: azenberg
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Dates: during 1990-1999
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...half-empty part to Broadway's current cocktail. Some of the Old Guard fear that the rich corporate players are making it harder for independent producers and smaller musicals (not to mention straight plays--remember them?) to compete. "The danger with $20 million musicals," says veteran producer Emanuel Azenberg, "is that you have to run for 28 years, have five companies around the world and play to the lowest common denominator." Azenberg's Side Show was one of two decent little musicals (the other was Triumph of Love) that recently closed, unable to keep pace with the fast crowd. (Azenberg...
...instant boon, drawing in new and younger audiences and allowing more plays to have larger-scale life, some theater leaders fret that they may be doing themselves long-term harm, creating a costly or even unsustainable expectation that every show will have a splash of celebrity. Says Emanuel Azenberg, who produces Neil Simon's work: "The real problems the theater has are not solved by a momentary sense of breath that the stars bring us." Instead of thinking about how to cut costs and reach a broader audience, producers who employ stars typically have to accede to higher salaries...