Word: azenberg
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...instant boon, drawing in new and younger audiences and allowing more plays to have larger-scale life, some theater leaders fret that they may be doing themselves long-term harm, creating a costly or even unsustainable expectation that every show will have a splash of celebrity. Says Emanuel Azenberg, who produces Neil Simon's work: "The real problems the theater has are not solved by a momentary sense of breath that the stars bring us." Instead of thinking about how to cut costs and reach a broader audience, producers who employ stars typically have to accede to higher salaries...
...lovers miss terribly and want back. "We are in an era of high school production numbers and arias set to a backbeat," says Jule Styne, who wrote songs for five Robbins musicals. "A lot of people will see this show and realize what they've missed." Co-producer Emanuel Azenberg must hope so too. "Shows that have been successful lately are just not for me," he says. "Then I see the suite of dances from West Side Story, and tears are coming. I realize that my values are not so cuckoo -- this was good. You walk out of the theater...