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Word: azteca (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...Tijuana Entrepreneur Alfonso Bustamante Jr., the son of a local bottled-gas millionaire-is the second major luxury hotel to break the Tijuana mold. The initial gamble was made by Hotelier Mauro Chavez Cobos and a partner, Miguel Barbachano, who in 1970 opened the modern 92-room Palacio Azteca, which has rooms ranging up to a $94-a-day Imperial Suite. The hotel drew so many sound-citizen tourists that Chavez plans to add 250 more units and a 1,200-seat convention hall next year...

Author: /time Magazine | Title: MEXICO: Respectable Tijuana | 8/28/1972 | See Source »

...such entrepreneurial witch, Madame Azteca, lives just across the border in the Mexican town of Reynosa. In one room of her shack, she works her magic sitting before two enormous, bubbling cauldrons, with mysterious colored powders arrayed on shelves behind. On the floor is a brilliant $500 red carpet-a payment from the Yturria family, whose only son Tony faced the gringo's draft two years ago. The witch tried her spells and powders on Tony's behalf, but he was inducted anyway. "The spirits just wouldn't cooperate," said Madame Azteca...

Author: /time Magazine | Title: American Notes: Entrepreneurial Witchcraft | 3/30/1970 | See Source »

...parents held their faith nonetheless. Madame Azteca told them that if they would buy her an electric guitar, she would intercede with the spirits for Tony's safe return from Viet Nam. Now home, safe and sound, Tony is content. "I got back, didn't I?" he says...

Author: /time Magazine | Title: American Notes: Entrepreneurial Witchcraft | 3/30/1970 | See Source »

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