Word: azul
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Dates: during 2000-2009
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...makes Robert Plotkin of BarMedia, a well-known consultant, say, "Oh, my goodness." But it tastes like ... vodka. Its importer, Sylvia Scherer, of West Import & Export in Kenai, Alaska, is marooned near the back of the hall, far from big corporate booths pushing Stoli Cranberi vodka and Tarantula Azul tequila. Scherer struggles to nail down distribution beyond Alaska, California and Georgia. "One of these days everybody's going to discover us," she says. For now, she swims against a purple, berry-flavored tide. --With reporting by Julie Rawe/New York
Gozo Poderoso (Powerful Joy) digs deep into Colombian traditions. The gently melodic songs are marinated in regional rhythms, including cumbia (a hot, syncopated dance music) and vallenato (a sweet, accordion-led genre). There are also futuristic flourishes: electronic beats, turntable scratching and tape loops. Luz Azul (Blue Light) is a song of hope directed at Colombians: "Let the emotion of the music penetrate you/Let the discord slide past you." Another track, Fantasia, is more overtly political, comparing American international influence to the tyranny of the Roman empire. But some of the best numbers are unabashed, almost old-fashioned, love songs...