Word: azza
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Dates: during 2000-2009
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...knee skirts, some in long dresses and head scarves. It's a typical soirée for Cairo's well-heeled set, yet tonight there's more than the usual Middle East-meets-West twist. The revelers are here to toast an unlikely creative marriage, between Egyptian artist Azza Fahmy, who has spent decades reviving Arab jewelry traditions, and British designer Julien Macdonald, whose dresses are worn by London's party crowd...
...Islamic motifs. In his white jacket, satin shirt and suede shoes, Macdonald looks ready for a night of clubbing. Eager to push herself as an artist, Fahmy approached Macdonald with the idea of working together in 2006. Macdonald jumped at the chance. Since then, Fahmy has released two Azza Fahmy for Julien Macdonald collections in London and the pair are discussing further collaborations. "It was ambition," Fahmy explains above the music. "For me, jewelry is a love affair. I never thought of it as a business. But each time I visited Europe, I thought my work was better than what...
Fahmy's ambitious plan is to establish a top international jewelry brand. Since expanding outside Egypt in 2002, eight Azza Fahmy outlets have opened from Dubai to Jordan, where Queen Rania is a fan, as well as in London. Fahmy now employs 180 designers, artisans, marketers and consultants. Pieces sell for between...