Word: b-school
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...cutting edge of methodology, Harvard has not been as productive, but there are other dimensions, like case research, in which Harvard excels," says John Deighton, assistant professor of marketing at the University of Chicago. Still, says Deighton, "there is something wrong" when Harvard's B-School, often regarded as the best in the nation, doesn't produce students who go on to take teaching positions at other top business schools...
Often the past business experience of students can be counted on to help carry the day's case study. The unwritten rule of B-School admissions requires two years of work experience before matriculation, and each first-year section contains a diverse mix of former managers, consultants and engineers...
Student participation, together with the fact that much information on each topic is presented directly in the case, allows professors with little expertise in the field to conduct classes nonetheless. Some say this frees professors to teach and learn about a variety of subjects, but critics maintain that the B-School's expertise in methodology comes with a loss of expertise in subject matter...
...transition to using cases actually started about a decade ago," said Jensen. "I moved to being more of a moderator, a coach and a guide. I somehow or another stumbled onto the importance of it at Rochester, but [at the B-School] I learned how to do it better...
...teach at the B-School, "You don't have to know the subject. You just have to know the case method," says Ciulla. "One benefit is that professors can teach something they're not experts in. But on the other hand, people come in expecting to be taught by experts...