Word: b-school
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...Wednesday night, February 4, and McCreery has scheduled an "icebreaker" to precede Thursday and Friday's interviews. The young, second-year B-School's plush Hamilton lounge promptly at 5 p.m. to exchange social amenities with the men and women who will be valuating them for the next two days. Next to the hors d'oeuvres and cocktails are reprints of an August, 1980, New York Times Magazine article: "Inside Exxon: Managing an $85 Billion-a-Year Empire." The men are a sea of blue and gray pinstripes; the women wrapped in tastefully muted tailored skirts and jackets with...
...goes well, the pre-interview reception will give recruiter and student a good exposure to each other. Then, during the 30 minutes allotted for each interview, they can, in one interviewer's words, "concentrate on the business at hand": obtaining the cream of the B-School crop, which will eventually oversee Exxon's corporate empire...
...name of the recruiting game is exposure--making sure that every student at the B-School is at least aware of Exxon as a possible career choice. To accomplish this objective, McCreery begins each September by investigating B-School career clubs that might have an interest in being addressed by an Exxon executive. He also contacts various B-School faculty members to see if Exxon case histories could be used in their classes. Finally, he sends videotapes, brochures, and annual reports to the B-School's Career Center, all to "provide an accurate perception of what it's like...
...December 1, the B-School mails to most of the major business concerns in the United States a dark blue binder containing the resumes of the 750 students in its class of 1981. The resumes contain the usual academic and employment histories, as well as each student's areas of career interest. Of these, McCreery selects about 300 to forward to various Exxon division managers as possible employees. The managers select about 200 to receive a Mailgram inviting them to sign up for interviews during Exxon's visit to the B-School. Of these, about 100 accept the offer...
...companies enjoy what might be described as a less-than, flattering public image, and McCreery somewhat reluctantly admits and "there's no question our image is something we're quite concerned about, and we make every attempt to present the company as it really is." But he finds that B-School students are looking at Exxon "in terms of what challenges and opportunities it presents to them--once they get an understanding of the integrity of the management of Exxon that becomes a moot point." McCreery insists that he attempts to portray an accurate--not idealized--picture of Exxon...