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...experiment, the researchers asked people to pick between two models of digital camera. Model A, the subjects were told, took sharper photos, and model B took ones that were more vivid. They were shown examples of photos taken with each camera, and told they'd never print a photo larger than the sample. Twenty-six percent of people chose model A. Yet when another group was told the same thing, and given the additional information that model A was a 4-megapixel camera while model B was a 2-megapixel version, a full 75% chose model A. "People...
...just specs printed on a box we need to be cautious of. Our own, self-generated quantifications can unduly influence us as well. In another experiment, subjects were given two towels. Towel A was softer and towel B was better-looking. Not surprisingly, 57% of people said they preferred towel A-a baseline measure of people's inherent preference...
...wind up at home with things that don't make you as happy. In one experiment, researchers presented two cell phones, and told subjects that one had a more vivid screen. Some subjects were also told that model A had a vividness value of 1,800, compared to model B's score of 600. Everyone was then asked to rate on a 7-point scale both how much they liked phone A and how likely they were to buy it. The people who were given the numerical spec rated their chances of buying phone A much higher (an average...
Harvard Medical School researchers Jeffrey S. Flier and Barbara B. Kahn were on their way to New York one morning before Christmas when they received e-mails from Barbara Picower—philanthropist and president of one of the nation’s largest educational foundations—saying that their scheduled meeting...
...wrote Steve Bzomowski, who was Assistant Coach at Harvard when Duncan was on the varsity men’s basketball team, on his blog. “The unwavering belief that their pupils can and should and will succeed.” —Staff writer Vidya B. Viswanathan can be reached at viswanat@fas.harvard.edu...