Word: b10
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Dates: during 1970-1979
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Another point of conflict was the proposed construction of a new, 200-seat B10 European Airbus, a mainly Franco-German project that is aimed ambitiously at loosening the U.S. hold on the world's commercial aircraft market. To enhance the Airbus' chances, the French and Germans have tried to persuade the British to join in its development, with a standing offer to build the wings and other key parts...
...press conference, United Airlines Chairman Edward E. Carlson and President Richard J. Ferris explained the decision. Ferris conceded that his airline's experts had been attracted by the advanced version of the European Airbus; designated the B10, it is a scaled-down, 200-passenger version of the present Airbus, four of which are already flying for Eastern Air Lines. The 767 won, said Ferris, because of its superior performance for passengers and pilots alike. Passengers, accustomed to the sardine seating in the present jumbos, will find the 767 less claustrophobic. The coach section will have seven seats abreast, aligned...
Shortly before United's announcement, Airbus Industrie, the state consortium owned jointly by France, West Germany and Spain, took an early lead in the sale of new-generation jets by winning 20 orders, worth $500 million, from Lufthansa, Swissair and Air France for the B10. Airbus executives pretended not to be discouraged by Boeing's victory. "United's order was not a launch order for us as it was for Boeing," said one Airbus official in Paris...