Word: ba
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...Agha, Ferdowsi am ba mast!" a young man tells his friends and points towards the statue in Ferdowsi Square. A green shawl has been wrapped around the neck and wrists of Iran's national poet, the author of the country's thousand-year old epic, the Shahnameh. "Ferdowsi is with us!" We are in the middle of our own epic...
...Coaxing staff to work for free is only the airline's latest effort to pare costs. BA has said it will idle 16 more planes this winter, adding to the 3% cut in capacity instigated in late 2008. Management bonuses have been shelved. Unpaid leave and temporary or permanent part-time work, meanwhile, have been on the table since last month. And talks with unions are continuing over how to squeeze staff costs still further - BA's head count has already fallen by 2,500 since last summer. (Read "British Airways: Cabin Pressure...
...firm says it hopes for "large savings" through its work-for-nothing proposal, which closes on June 24. More than 1,000 BA staff have volunteered for unpaid leave or part-time work in the past month. Interest from those willing to work unpaid, meanwhile, has thus far "gone into the hundreds," the spokesman says...
...from certain that the dramatic - some might say desperate - call for volunteers will be a significant cost-cutting measure. Hit hard by the slump in air travel following the first Gulf War, BA gave away some $10 million worth of seats in what it dubbed the "world's greatest offer." That move "had a party atmosphere and a confidence and scale that actually built the BA brand despite the fact that it was giving stuff away for free," recalls Rita Clifton, chairman of global brand consultancy Interbrand...
...Unlike the Gulf War-related slump of the early '90s, the causes of BA's troubles are less clear this time around, Clifton says. Is it internal factors, the global downturn, the problems when Heathrow's Terminal 5 opened last year? Because of that ambiguity, "staff and observers won't necessarily think, This is all to do with external forces, so we've all got to pull together here," Clifton says. Seems like you can ask for that second pillow, after...