Word: babbittism
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Dates: during 1930-1939
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...Town" (New Yorker), the New Orleanian's first pages were headed "Uptown-Downtown-Back of Town." Instead of a "Profile" (New Yorker) the New Orleanian presented a biographical sketch called a "Closeup." First subject: Rabbi Louis Binstock, past president of the Rotary Club, but "Rabbi, not Babbitt," "most popular purveyor of religion in New Orleans," whose Friday-night talks on books and such are "the nearest approach to culture this city boasts...
Nothing in Mr. Babbitt's course is so important as Mr. Babbitt himself. Although nominally a professor of French literature, he is really no, longer a teacher; he is the prophet of a philosophy. His philosophy, as nearly everybody knows, is called humanism. This creed has become widely popular lately; the front pages of the newspapers have advertised the worship of its more spectacular disciples. But Mr. Babbitt has his own peculiar brand of humanism, and his writings and lectures all declare its glory and publish its handiwork...
Elected. Henry Louis Mencken, babbitt-baiting editor of the American Mercury: to honorary membership in the Kiwanis Club of Montgomery, Ala., hometown of Miss Sara Haardt whom he last fortnight engaged to marry...
...LOVE-Paul Geraldy-Button ($1). A realistic Frenchman, Author Géraldy here lectures on what most Anglo-Saxons would call profane love. But he titillates no libidinous itch in this little monograph of precepts. Here is a plenty of theory but no rules of thumb. Many a bewildered Babbitt might profit by one or another of these Gallic apothegms. For example: "I love you" should never sound like a call for help. . . . And don't bother to tell me that you insist on being loved for what you are. You are worth more than that." No Columbus, Author...
This book is the first concerted sortie into American life by champions of a movement already profoundly changing our intellectual atmosphere. The leaders of this movement are Irving Babbitt and Paul Elmer More, and a rapidly growing number is joining them in what is at once the most inspiring criticism of our times yet made...