Word: babbittism
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...advertisement appearing in the current magazines offers to cure Mr. Babbitt, the type of all that is not Mencken, by selling him the American Mercury. It is a good advertisement in that it appeals to those who have learned to laugh at this particular phenomenon every time that it is seen. And it is as honest an advertisement as most...
...after all, this is but one more deviation from that norm which some would like to maintain under the name of truth. The American Mercury will never cure Mr. Babbitt nor will Mr. Babbitt cure the American Mercury of incipient megalomania. Both are facets of the uncut diamond which is American life: both are, in their particular fashion, delightful or disgusting as the critic may believe at the time...
...they had no reservations. There are numberless Goyim hotels that will give no reservation to a Bernstein or a Rosenthaler or a Silberblatt, though a Murphy or a Babbitt or a McDribble will be welcomed with the best. But last week a hotel opened its doors in Manhattan where this question, if it is ever asked, will be asked of Christians. It is Libby's hotel, unique of its kind, a $3,000,000 hotel whose slogan is "For Jews...
...Standard Oil Co. was broken up into its constituent companies. It was an illegal combination in restraint of trade in the Government's eyes, but in the minds of the public it was more than that- a bugaboo for its enormity. That was the day before Babbitt could digest with equanimity huge business transactions retailed in his breakfast journal. Now he has become so used to big figures that he merely glances at the digits in the millions column and lets the remaining zeros trail in the fringe of consciousness...
...awards of this year have escaped the more violent criticisms of the past If Sinclair Lewis does not deserve the prize for "Arrowsmith", at least his average is sufficiently high in "Babbitt" and "Main Street" to merit recognition...