Word: babe
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Dates: during 1960-1969
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...turned on the shower's hot water full blast, and while resting on his bed, converted the place into a steam bath in an effort to sweat off a few of his 250 lbs. But the amiable giant who furnishes the stuff for such stories is no modern Babe Ruth: he is Stephen Thomas Bilko, 31, one of major-league baseball's most fascinating flops...
...keep O'Brien from going to Rome this summer. As for O'Brien, he professes complete confidence that the plot against him will fail. "So the Old Champion is supposed to be tired," he says. "Well, he still responds to the thrill of competition. Looks like the Babe Ruth of track and field has to come up with one for the big show...
...sessions by the "Tell Me a Story Lady," Brinkley read sermons, pitched hard for goat glands, and made "snapshot diagnoses" of the ailments of his correspondents. "Now here is a letter from a dear mother," he would croon, "a dear little mother who holds to her breast a babe of nine months. She should take Number 2 and Number 16 and-yes-Number 17 and she will be helped." Brinkley got $1 a bottle from each of the hundreds of druggists who peddled his prescriptions...
WHEN Brower took over BBDO in 1957 from BBDO President Bernard Cornelius Duffy, it was like a batter following a home run by Babe Ruth. Ben Duffy, one of the shrewdest and best-liked admen ever to stroll Madison Avenue, had built BBDO from a smalltime outfit postwar into fourth place in the industry before he was forced to retire from active leadership after a stroke. No sooner had Brower taken over than he faced a passel of trouble. Revlon, Inc. pulled out its $7,000,000 account. Then, to avoid trouble with its $17 million American Tobacco account, BBDO...
...that took control of the money-losing toy train company, Lionel Corp., last fall, Wall Streeters wondered how he had financed the deal. Last week a Lionel Corp. proxy statement revealed that Cohn, onetime chief counsel of the late Senator Joseph McCarthy's Subcommittee on Investigations, was no babe in the jungles of high finance...