Word: babylen
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This picaresque nightmare of a novel was a best seller in its native Russia, where it appeared under the title Generation P--that's P as in Pepsi. It's the story of Babylen Tatarsky, a miserable adman hired by greedy mobsters to translate American jingles and adapt them for a newly capitalistic Russian marketplace. Tatarsky stands in for a whole generation trapped between a discredited Soviet past and a banal, Westernized future, and the absurdity of the situation sends him hunting through the seamy Muscovite underworld for some meaning at the bottom of it all. That he is coached...
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