Word: bacardis
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...profitable than riding the ups and downs of raising vegetables. Refugee sugarmen from Cuba are jumping into the Florida mucklands to start anew after Castro grabbed their Cuban holdings. The Florida Sugar Corp. is setting up two mills and planting 2,000 acres, with $6,000,000 from the Bacardi rum interests. Osceola Farms, backed by three Cuban families, owns 4,400 acres and is negotiating for much more. The Cubans who are moving to the U.S. have a good example to follow. The Okeelanta Sugar Co. was started by two Cuban families in 1952 as a sideline to their...
...plasticity. Redoubtable Frank Lloyd Wright, who once made his houses hug the earth, built Manhattan's still unfinished Guggenheim Museum of reinforced concrete in the form of a giant snail shell resting on its smallest point. Even the austere Mies van der Rohe, in his proposal for the Bacardi office building in Santiago, Cuba, has designed a templelike reinforced-concrete building, with shadows playing around the frieze and fluted columns in the great classical tradition...
Last week, as the wedding guests drained 40 cases of bubbly hard cider provided by Papa Espin, a Bacardi distillery official, a chorus of little girls insisted: "A kiss, a kiss." Bashful Raúl leaned over, gave Vilma a peck; then the couple drove off for a one-night honeymoon, guarded by rebel gunners. Among the guests at the wedding were four of the U.S. mining technicians who had been kidnaped by Raul and Vilma. They chipped in for a silver ice-bucket and gave it to the newlyweds with a good-luck card...
Business in rebel country is nearly dead. The 'Esso distributor in Santiago, who used to sell 2,000,000 gal. of gas monthly, now sells 250,000; the Pepsi-Cola, Coca Cola and Canada Dry plants operate only two or three days a month. Bacardi Rum's main plant, which used to produce 144,000 bottles a day. last week closed for the first time since 1862. Eggs that once cost 4? apiece are now 10?: most food prices are up at least 40%. Holguin (pop. 82,000) has had no electricity for more than a fortnight...
...Pour a Smile." Other distillers are also testing the Government's regulations with restrained ads that point up the attractions of liquor. In its most recent campaign Bacardi rum (which last year broke industry tradition by using a woman in a liquor ad) urged readers: "When tensions build up-take time to relax." National Distillers adopted the slogan "Sip a Little Sunshine, Pardner" for its Old Sunny Brook Brand whisky, recently changed it to "Pour Yourself a Smile. Neighbor" when the Government frowned. The French National Association of Cognac Producers earlier ran a series of U.S. ads describing cognac...