Word: bacchanalia
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Dates: during 1990-1999
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Part two of the Madonna's promotional bacchanalia is The Book, appropriately titled Sex. For regular readers of Playboy, Penthouse and Swank, the purchasing procedure for Sex will be remarkably familiar. The book is kept behind the counter, and you must provide positive identification to prove you're eighteen years or older, which entitles you to the privilege of laying down $50 for this piece of "erotica." The book is packaged in mylar (no peeking!), and once unwrapped, it cannot be returned--publisher's rules...
During the traditional spring-break bacchanalia, the Paliafitos handed out hundreds of free mitts and balls to college students on Florida and Texas beaches. The game caught on like, well, Velcro, and since then the Paliafitos say they have sold 650,000 of their Super Grip Ball and taken orders for nearly 1 million more...