Word: baccoon
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...Fooled." American's George Washington Hill, the brassiest to-baccoon of all time, dreamed up the slogan "It's toasted" for Lucky Strike?even though all tobacco went through the same toasting process. Reynolds struck back with "I'd walk a mile for a Camel," scoffed at Luckies' "toasted" claim with ads showing a magician sawing a girl in half and captioned, "It's fun to be fooled; it's more fun to know." George Washington Hill, the prototype of the dictatorial sponsor in The Hucksters, was not a man to be outshouted; he pushed into the industry lead once...
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