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...Feet Deep. Jonathan's history is already notorious as an almost cinematic cliché: how the infant Jonathan came to Aviation Writer Richard Bach in a kind of dream vision; how Jonathan was foolishly rejected by a flock of famous publishers (including Harper & Row, Random House and Morrow); how the book was finally, faintheartedly launched by Macmillan with no advertising budget and almost no reviews (Publishers' Weekly, hardly the most demanding medium in the world, called it "ickypoo"). How Jonathan rose slowly on its own merits or demerits, over 18 months, finding an audience?at first mainly youthful denizens...

Author: /time Magazine | Title: It's a Bird! It's a Dream! It's Supergull! | 11/13/1972 | See Source »

This fall Jonathan is being offered in a new celestial blue and silver slipcase for $7.50, as well as in the original $4.95 model. All three of Author Richard Bach's other flying books are being reissued. Bach himself is busy with the film

Author: /time Magazine | Title: It's a Bird! It's a Dream! It's Supergull! | 11/13/1972 | See Source »

...homonymic seagull (Erich) turned his back on Love Story. "It's not for everybody," says Bach. "But nobody's read Jonathan yet and said 'It stimulated me to go out and kill the pigs...

Author: /time Magazine | Title: It's a Bird! It's a Dream! It's Supergull! | 11/13/1972 | See Source »

Looking beyond Jonathan, Richard Bach is working on a scheme to set up a combination flight school and graduate seminar for people who now fly just O.K. but hope like Bach to use flying as a gateway to joy and wisdom. Only Bach could think up such a thing. But if the track record means anything, it will probably become the most sought-after place of higher learning since applications to Harvard and Yale began to sag. Whether his book raises tingles at the back of your neck or curdles your vichysoisse, it is hard not to believe that somebody...

Author: /time Magazine | Title: It's a Bird! It's a Dream! It's Supergull! | 11/13/1972 | See Source »

...paperback rights have been sold to Avon for a cool $1.1 million?another record. People are beginning to compare Jonathan to Saint-Exupery's The Little Prince and Kahlil Gibran's The Prophet (favorably or not, according to taste) as a book likely to stay around forever. Says Bach, who does not exactly take Jonathan's commercial success with clench-jawed seriousness: "The way I figure, just by April 1975, the whole earth will be covered about two feet deep in copies of Jonathan L. Seagull." The question that itches away at all but the most ecstatic readers?and haunts...

Author: /time Magazine | Title: It's a Bird! It's a Dream! It's Supergull! | 11/13/1972 | See Source »

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