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Although Roth and co-founder Rick Bacher initially saw themselves as little guys leaping into a cutthroat restaurant world when they opened their first store in 2003, they have in a sense become Goliaths. They have even partnered with giants like Dodge, Old Navy and Quaker. To protect itself, Cereality has applied for trademarks for its name and about 50 slogans it uses in signs and ads. (Be careful next time you say, "It's always Saturday morning," or ask over the breakfast table, "What's in your bowl?") It has also applied for patents covering dozens of business processes...

Author: /time Magazine | Title: Small Business: In a Real Crunch | 5/28/2006 | See Source »

That's another reason Cereality is trying to grow as quickly as possible, through franchising, partnerships with hotels and other retail chains, online sales and catering. The Cereality concept has generated so much buzz that Roth and Bacher say they have received more than 6,000 applications from all over the world. In April, Roth and Bacher began meeting with applicants to select the first operators, and they hope to have 30 new partners by 2008, with each running several restaurants. The Cereal Bowl, for its part, says it has collected 250 e-mail inquiries about franchising...

Author: /time Magazine | Title: Small Business: In a Real Crunch | 5/28/2006 | See Source »

...line for Klusener's crown. Much of the proceeds from the South African competition will be plowed into cricket development among the underprivileged black population. "We want to see the day when every kid in every black township will get the chance to play cricket," says Ali Bacher, once captain of the South African national side during the long years of isolation, and now executive director of the World Cup organization. Whatever South Africa's result, that would be considered a victory

Author: /time Magazine | Title: Bowling Them Over | 2/9/2003 | See Source »

...country was cricket's pariah, barred from international competition for refusing to play against nonwhite teams. Now, as another African nation - Zimbabwe - faces isolation ahead of cricket's quadrennial World Cup, South Africa is calling for politics to be kept out of the sport. A new boycott, says Ali Bacher, captain of the South African team during the wilderness years, "would not just be a bad day for cricket, it would be a bad day for international sport." Others argue that it would be a bad day for cricket if any World Cup matches are played in Zimbabwe, South Africa...

Author: /time Magazine | Title: On a Sticky Wicket | 1/5/2003 | See Source »

...windows of the animation pavilion. It doesn't seem to have distracted them a whit, for the team, led by directors Barry Cook and Tony Bancroft and producer Pam Coats, has created the boldest, most persuasive storytelling in a while, in a ravishing pastel palette (from production designer Hans Bacher) that recalls the color experiments of Fantasia as much as the delicacy of Chinese graphic...

Author: /time Magazine | Title: Cinema: An Ode to Martial Smarts | 6/22/1998 | See Source »

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