Word: bachrach
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Dates: during 1980-1989
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Realistically, however, Bachrach is the only candidate who has a chance to beat out Kennedy for the Democratic nomination in the primary this September. According to most polls the liberal state senator is the second strongest candidate and among the most effective fundraisers. But the campaign themes Bachrach has chosen for his race against the son of Robert F. Kennedy will simply guarantee a victory for the Kennedy symbolism he denounces...
...Bachrach, on the other hand needs to do some creating. And his campaign has attempted to portray this powerful Massachusetts politician as the outsider, who will fight all the bigwigs in Washington for "YOUR" rights. The Bachrach message is, here's a scruffy, street-smart kid, who's not going to be put off by anybody even if the name is Kennedy...
...example, a recent radio commercial has George Bachrach bursting into a radio station and insisting, despite a disc jockey's protests, on telling people his message. A television commercial pictures little old George standing next to and talking tough to this big fat general. All these attempts to reach the public bring little credibility to Bachrach's complaint that the Kennedy campaign is simply a name and no substance...
...this is not to say that Joe Kennedy himself is without substance. He is on the conservative side of Massachusetts Democrats. The Eighth race could have been a fight over the direction in which the Democratic party should now turn. Instead, Bachrach has chosen to make it a fight between a scrappy underdog and a powerful persona...
Early in the race the rhetoric of the candidates centered on the word "bellweather." This race would be a contest between the conservative and liberal wings of the Democratic party. Now with Kennedy as the only conservative (all the rest dropped out after his entrance) Bachrach should force that issue and make the discussion one of direction and leadership. The Kennedy message for the party is flawed--it doesn't need to go to the center--and somebody should point that...