Word: backe
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Dates: during 1940-1949
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Harvard's three-man indoor team of Captain Walter Beveraggl at number two position, Tom Calhoun at number one, and his brother Sandy at back, got a slow start in the unfamiliar building. Cornell, which had just returned from defeating Princeton, 16 to 4, had a 3 to 0 lead at the end of the first chukker...
...missing from each team's lineup tonight. For Harvard, second line center Lew Preston, who pulled a leg muscle last week, is still out of action. Fortunately for the varsity, the Eagles will be without the services of all-American defenseman Butch Songin is playing quarter-back this week in the North-South football game...
...advertising world, the quipsters say, every agency has a special back door to accommodate its swarms of vice presidents. Last week, Manhattan's McCann-Erickson, Inc., fifth biggest U.S. agency,* had to enlarge its doors. It added four women to its present complement of 40 male V.P.s. The new veeps: Alberta Hays and Margot Sherman, both heads of copywriting groups; Florence Richards, an account executive, and comely Dorothy B. McCann, an executive producer in the radio-TV department and wife of McCann-Erickson's Board Chairman Harrison King McCann...
Experiments in Colorado date back to 1926. They were abandoned in 1929 as unnecessary when new petroleum reserves started coming in, were revived during the wartime oil shortage. At that time Congress appropriated $30 million for large-scale research in synthetic fuel. It seemed a good gamble; geologists estimate that U.S. shale reserves might yield 365 billion barrels of oil, enough to fill U.S. industrial needs for 180 years at the current rate of consumption...
This week Cummings was back in Chicago to tell his board of directors what he had learned. As a starter, Cummings would redesign most of the stores in the country by throwing out the counter. Says he: "It just keeps customers away from what they want to buy." Goods should be placed on easy-to-reach shelves. Complicated displays should be abandoned: "Too many tricky piles of cans say 'Don't touch me' when they should be saying 'Take me home.' " Stores should be painted up and lit up. A dingy little store, slipping into...