Word: backed
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Dates: during 1920-1929
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...years ago he contracted consumption. That dignified patrician, Sculptor George Grey Bernard, received the invalid into his studio and there he stayed for six months. Later he went to a hospital. At the end of a year, Sculptor Barnard took him back to the studio, where, last week, he died...
...night, 25 centuries ago, Prince Gautama left Yasodhara, the beautiful young wife who had just borne .him a son, and went into the wilderness to meditate. Only Channa, the charioteer, accompanied him. In time, Gautama sent Channa back to the palace to take all the princely jewels and rings to Yasodhara in remembrance of her husband. Thus, alone, ventured forth the first Buddha...
Most of the bonds went to Andrew Carnegie, who intended to make Mr. Morgan pay well for his dream. The stock was full of water and sold as low as $3 per share in 1904. But back, back, back into the company went the earnings. In fact, Steel's accountants even provided for sinking funds before figuring their earnings. Thus inevitably was the Morgan faith in the U. S. justified and long since has U. S. common sold steadily above par and above its preferred. The only question now is "when will...
Finally, Editor Kendall put Advertising & Selling back of the anti-testimonial movement with an editorial cheering for the Hollister suggestion that high grade publishers should ban the bought testimonial...
...testimonial dates back to advertising's patent medicine era. Familiar in the old days was the tale in which an ailing person, having "taken two bottles of your marvelous remedy," was quickly restored to blooming health. Later, as the conscience of advertisers and the standards of publishers improved, testimonials declined. It was probably the much discussed Pond's Cream series, featuring endorsements from Marie of Rumania and many another celebrity, which marked the return of the testimonial to advertising's most polished circles. Outstanding current examples of testimonial campaigns are the advertising of Pond's Cream...