Word: backed
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Dates: during 1950-1959
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...adman. He is the main character of A Twist of Lemon (Doubleday; $3.95), a Madison Avenue novel by Adman (Dancer-Fitzgerald-Sample, Inc.) Edward Stephens, who writes in a style that is alternately arch and fallen arch. But Author Stephens' protagonist would instantly be on knife-in-the-back, wife-in-the sack terms with the huckster-heroes of half a dozen other new novels. The salient feature of this season's supply of advertising and public-relations fiction, all written more or less from the inside, is that people, plots and other parts are virtually interchangeable...
...Random House; $3.95) bears the pseudonym Middleton Kiefer on the front, on the back helpfully lifts the disguise: the author is a committee, Harry Middleton and Warren Kiefer, onetime P.R. men for the drug firm Chas. Pfizer & Co. Writing at double strength, they achieve one of the most moving scenes of nobility in defeat since The Song of Roland. Pressagent Joe Logan has corrupted a war hero and seduced his fiancee while boosting a dangerous new tranquilizer; he is about to ditch his boss as a Senate committee begins to ask unpleasant questions. But the sight of his employer cruelly...
...Philadelphia office, poses a puzzler: Can a publicity man who believes in low tariffs find happiness with a client who wants him to tout high tariffs? Van Riper's idealogue finds happiness for a while with a yummy girl reporter from a newsmagazine, finally goes back to his wife and the dream of all P.R. men: a nice little agency of his own, with clients who tariff low, pay high...
...home only to find himself saddled with a task for which college did not prepare him. His cousin's wife has run away to her father's tribe in the backwoods and Jean-Marie has been picked as just the right man to go and fetch her back. Off he bicycles into the jungle, trying to feel like a modern conqueror but uneasy at the thought of the reception he may get from the savage backwoodsmen-an uneasiness that deepens when he arrives in the middle of a football match played with a wooden ball and 22 throwing...
...epitome of charm. As Jean-Marie is actually a virgin, much of Author Beti's humor is spent on his hero's efforts to keep out of one bed by falling between two. In the end it is the jungle that educates Jean-Marie and sends him back, a more sophisticated type, to civilization...