Word: backed
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Dates: during 1950-1959
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...from the Alley. By plowing back money into research. Elox has grown from a back-alley business with sales of $194,563 in 1951 to a gross of $2,260,000 last year and earnings of $158,874. With a 90-day backlog of orders, the company expects to boost both gross and net in its current fiscal year...
COMBINATION refrigerator-freezer. Regularly $449.50. Now only $349.95." Such price-cutting ads, often phony, are among the fastest spreading evils of U.S. merchandising. Once only fly-by-nighters in dingy back streets offered fake bargains. Today, in trying to keep up with the discount houses, even old established merchants resort to price trickery. The problem is so bad that the Federal Trade Commission last month came out with a nine-point "Guides Against Deceptive Pricing," aimed at getting merchants and manufacturers to cooperate to force more honesty back into price advertising. Unless something is done, FTC Chairman John Gwynne told...
...blame for such tricky practices does not all lie on retailers. Everybody is a little at fault. Says Chicago B.B.B. Vice President Aubra Johnston: "The customer wants to think he drove a hard bargain. The retailer helps him kid himself. And the retailer and the manufacturer get together to back up their inflated price." Many a merchant blames his competitors, says he would like to stop, "but I have to do it to stay in business." In rare instances, store executives are hoodwinked by their own buyers. One San Francisco department store found its buyer offering ladies' wool coats...
...Italy's Necchi, which ten years ago caught staid old Singer with its slip showing. The new gadgets on Necchi and other machines shrank Singer's sales in the U.S. from its two-thirds grip of the U.S. market to one-third. Now Singer is bouncing back. It says that its Slant-O-Matic, $399.50 in Early American cabinet, can match-sew any foreign make. Soon sister Susie should sew a shirt in seconds...
...ruin alongside of a railway station where I saw Mrs. Potter Palmer." But her picture-crammed castle ("English Gothic of the square-headed variety") on the shore of Lake Michigan in Chicago was Mrs. Palmer's favorite seat. "Adieu" she would tell friends in Paris. "I must go back to Chicago to give the Charity Ball...