Word: backers
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...made studies of consumer driving trends. Copywriters crafted catchy new slogans. Creative teams worked up lavish demonstrations of their talent with music, art, sample ads and commercials. Last week Avis announced that after examining the industry's best efforts, it had chosen the work of New York City's Backer Spielvogel Bates -- the very agency it had been thinking of dumping. Why go to all the trouble? Said a disappointed Bill Tragos, chief executive of TBWA Advertising, which competed for the account: "Maybe they were looking for a way to wake Backer up. Sometimes clients do those horrible things...
AFTER BEING DIAGNOSED with cancer, Atwater, ever the opportunist, decided to curry political favor with the most powerful backer of all: God. He became a born-again Christian...
...Stephen Trachtenberg of George Washington University and Harvard's Ford Professor of the Social Sciences Emeritus David Reisman '31 expressed their uneasiness with these new obligations, telling The Boston Globe that "People go to enormous lengths to avoid the tag `racist.'" This is, of course, part of the NAS backer's talk about "politically correct" ideology...
...European partners, even if basic Thatcherite reservations about giving up national sovereignty remained. But first, the party had to unite behind a new leader. "We must heal the wound quickly," said Alan Clark, junior Minister of Defense and a Thatcher supporter. Echoed Timothy Raison, a Tory M.P. and Hurd backer: "We simply must put all this rancor behind us and unite." A Thatcher admirer to the last, Hurd nevertheless called for an end to her confrontational style of politics. "We must practice persuasion rather than assertion," he said...
Without leaders like Captain and line-backer Chris Gaughan and All-Ivy quarterback Darin Kehler healthy, the Elis stumbled to defeats against Connecticut (44-7), Colgate (30-7) and Dartmouth (27-17). But both are back and clicking--witness Yale's 34-7 blowout of Princeton last week in New Haven. Gaughan and Co. was especially effective, limiting the Tigers to 29 rushing yards and 134 passing yards. The Princeton offensive unit managed to cross midfield only once...