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...identified as American. Even among those consumers who said they were inclined to boycott U.S. brands, only a few included Visa on the list. (American Express, by contrast, was strongly identified as being American.) Still, even companies that believe and practice a localized strategy aren't immune to political backlash. McDonald's, for example, adapts its menus to local taste; its restaurants serve Kiwi burgers in New Zealand and wine in France. But that hasn't prevented the fast-food chain from being a favorite target of French protesters. And General Motors has for decades made cars in Germany under...

Author: /time Magazine | Title: Marketing: Branding America | 2/20/2005 | See Source »

...also approved of Summers’ statement—in a letter accompanying the release of the transcript—that he regrets “the backlash directed against individuals who have taken issue with aspects of what I said...

Author: By William C. Marra and Sara E. Polsky, CRIMSON STAFF WRITERS | Title: Professors Welcome Release, but Critics Say That Concerns Over Leadership Remain | 2/18/2005 | See Source »

...strenuous antics of all the other real, imagined or longed-for candidates for the presidency, most of whom are not getting all that much attention anyway. But the question on the mind of politicos was not who planted a certain glove but whether the verdict will spur a white backlash that could affect the presidential campaign--and especially the putative candidacy of that fellow autographing books in Texas...

Author: /time Magazine | Title: RIDING THE BACKLASH | 2/17/2005 | See Source »

...nature of the presumed backlash was most succinctly summarized by an only partly ironic Ben Stein, a Los Angeles lawyer and economist whose E-mail to a New York Times columnist was quoted on that paper's op-ed page last Wednesday: "When O.J. gets off," he wrote, "the whites will riot the way we whites do: leave the cities, go to Idaho or Oregon or Arizona, vote for Gingrich... and punish the blacks by closing their day-care programs and cutting off their Medicaid." This grim vision was precisely what politicians feared to articulate. If they benefited from...

Author: /time Magazine | Title: RIDING THE BACKLASH | 2/17/2005 | See Source »

...think Mayor Newsom has been a great voice for justice in the West Coast,” said McCleary. “You don’t stop doing the right thing because there’s a radical backlash. I think if more politicians acted on the courage of their convictions and did what they believe, I think we would have more progress...

Author: By Joy C. Lin, CONTRIBUTING WRITER | Title: Mayor Defends Gay Marriage | 2/9/2005 | See Source »

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