Word: backlog
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...Deluge. With the demand for new cars apparently limitless (the backlog of orders is still around 6,000,000), there had previously been no question about customers paying the price, any price. But the new boosts, partly the result of steel price increases, posed the question at last...
However, a few industries were already feeling the effects of competition and the buyers' market. With the backlog in trucks about gone, profits fell for such smaller producers as Mack Trucks (down 50%) and Autocar (down 90%). Colgate-Palmolive-Peet's half-year profits dropped more than 50%. Bendix Home Appliances also felt a sag in sales, reporting a profit of $900,550 for the second quarter v. $2,565,-208 for the corresponding period last year. Profits of shoe companies were down; International Shoe...
...tiny workshop in Yonkers, N.Y. grew the Otis Elevator Co., the world's largest. It has built more than half (128,918) of the elevators in the U.S. (224,417), has sold 69,000 elevator installations abroad. Last year it grossed $61 million, in March had a backlog of more than $100 million in orders...
...biggest chunk-upwards of $200 million-went to Boeing, which got the bulk of the bomber orders. Orders for 162 more of its huge B50 Superforts will bring its total backlog close to $500 million. Expanding to get out the planes, Boeing had reopened its vast Wichita plant No. 2; and housewives and farmers were going back to their wartime jobs to help modernize B-29s and make B50 parts...
Next in line was North American, with orders for 768 jet fighters, trainers and bombers. North American, which recently leased the million-square-foot Vultee plant at Downey, Calif., would now have a $400 million backlog to work on. So far, it has turned out only five of its F-86 swept-back-wing fighters (see SCIENCE), but it hopes to produce them soon at a good clip. A production line has already been set up for the B-45, a four-jet medium bomber...