Word: backlogging
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Once this would have sounded like big talk. But last week the bustling light planemakers were full of much bigger talk. They had the fattest backlog of civilian orders in their lives. The military cutbacks, which were a curse to most of the industry Goliaths, were a blessing to its Davids. Eagerly they had cleared their plants of war work. Now reconverted, they were taking off on the biggest boom ever...
...pocket he had some 5,300 orders (with cash deposits), probably the fattest backlog of anyone in the light-plane industry. And there were plenty more in the offing, thanks to a smart deal to sell his planes in department stores (John Wanamaker's Manhattan and Philadelphia stores and Mandel Bros, in Chicago already have contracts to sell Piper planes). Next year, he hopes to step way out in front of the industry with his single-place, 90-m.p.h. Skycycle, which will sell for under...
...fort night ago. A sleek, shiny, two-place monoplane, the Swift is a cut above most small planes in speed (140 m.p.h.), as well as price ($3,495 up to $3,995). But Globe is not worried about its high-priced product. It announced that it already has a backlog of $11,000,000 in firm orders. Estimated production next year: 4,000 planes...
...time this flurry of announcements had died, Lockheed's smart, shy 48-year-old President Robert E. Gross had firm orders on the books for $68,000,000 worth of Constellations, largest single block of commercial orders in aviation history. With this fat backlog, Lockheed moved into Planemaker Donald W. Douglas' place as the No. 1 U.S. commercial plane builder. In one hop, the four-motored, 51 passenger Constellation had carried Lockheed to the top of the heap...
...since. When production of its famed P-38 Lightning was ended, it shifted the workers to its new 550 m.p.h. jet fighter, the Shooting Star. Though cut back, Lockheed will still turn out 40 a month, biggest production of any Army fighter. On top of its backlog in military orders, they have a whopping $150,000,000 in civilian orders for their shark-sleek transport, the Constellation, and other commercial planes. And they still have an ace up their sleeve: the super-transport, the Constitution, which reportedly will carry 157 passengers...