Word: backlogs
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...cars; Plymouth and Valiant daily sales were reported 30% ahead of last year in the first ten days, the best since their record 1953; Dodge delivered nearly twice as many Darts as it did last year; Ford sold 12,361 Falcons in the ten days, expects to have a backlog of 12,000 to 15.000 orders for its new Thunderbird by the time it is introduced Nov. 10. Good sales were reported by Chevrolet. Studebaker and Pontiac. Industry spokesmen expect that 6,600,000 to 7,000,000 1961 models will be sold (including foreign cars), which would make...
Buyers' Market. The shrewd bargainer can get good discounts on 1960 autos if he finds a dealer with a hefty backlog. Cuts on 1961 "models are harder to find. They are selling too well. Goodyear is slicing its winter tire prices from 10% to more than 15% on popular sizes. American Motors was the only U.S. automaker to raise its 1961-model prices-by $10 to $60-and the Frigidaire division of General Motors announced last week that it is "holding the price line" on 1961-model appliances. Even Robert Burns took big ads to boast price cuts...
...rates will be set on an area basis, with one maximum price for all producers. FPC published its first tables of maximum allowable gas rates in 23 geographical areas, explained that even if its staff were tripled it would take until A.D. 2043 to catch up with the backlog of rate requests under the old company-by-company time-consuming cost analysis. The new rules will turn the haggling back to the courts if independent producers want to contest area prices...
...Polaris, which accounts for a big share of Lockheed's $1.1 billion backlog, is also being talked about as a possible NATO weapon because it is so versatile, can be fired as easily from railroad cars or barges as from submarines...
...like your mail." From the U-2 to the summit collapse to the Tokyo riots to Cuba's deepening Red hue, headline had piled upon headline in the eight weeks since Ike's last press conference. But, relaxed and tanned, the President made his way through the backlog of questions as though they were last year's mail...