Word: backstreeters
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Dates: during 2000-2009
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...also happened to have a good voice and caught the ear of Cheiron's Denniz PoP, who shifted Crichlow's focus to song-writing. The hits soon followed. With PoP and Max Martin, Crichlow penned the Backstreet Boys' We've Got It Goin' On, while he and Martin wrote Quit Playin' Games...
Thanks to his chart success with Britney Spears, Celine Dion, the Backstreet Boys, 'N Sync and other acts, Swedish songwriter Max Martin has been called a one-man hit factory. The reclusive Stockholm-based Martin, though, has managed to cling to relative anonymity even as the artists he works with and the hits he writes have been catapulted into the spotlight. He avoids attention, most press coverage and even awards ceremonies. Shortly after Martin closed his longtime studio, Cheiron, and opened a new one, TIME's Jeff Chu sat down with him to talk about his erstwhile rock-star dreams...
...teaming up with the Backstreet Boys and hitting it big around the world...
...Denniz [PoP] and I were in L.A. recording 3-T - Michael Jackson's nephews. An A.-and-R. guy came to us with a videotape of some guys performing at an Orlando amusement park. It was the Backstreet Boys, and we were like, "Yeah, they're good." We were excited about the talent, but they actually had to really push us to do it ... We were concerned that there were too many other boy bands around and thought that maybe we should do something different because of East 17 and Take That and Caught in the Act and all these...
...Anyway, we did the song "We Got It Goin' On," which became a big hit for the Backstreet Boys in Europe. It was "Quit Playing Games," which I wrote with Herbie Crichlow, that broke them in America. We had wanted a hit in America, but some of the early acts didn't really work, so we felt that it was impossible for Europeans. Ace of Base and Roxette were one thing, but that sort of just happened by itself. It wasn't a smart marketing plan that made that happen. They were just amazing songs that no one could stop...