Word: backstreets
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Dates: during 2000-2009
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...least disparaged his tunes. "Max is the melody king," says Spears of the man who wrote her biggest hits, including '... Baby, One More Time'. Last year alone, the 30-year-old Swede wrote or co-wrote four Euro No. 1s: Spears' 'Oops! ... I Did It Again' and 'Lucky'; the Backstreet Boys' 'Shape of My Heart' and Bon Jovi's 'It's My Life'. In each of the past two years, according to ASCAP - the American composers' society that keeps track of such things - Martin's songs were performed and broadcast more often than those of any other writer...
...Early that year, PoP and Martin saw a video of five guys singing at Sea World. They were called the Backstreet Boys and they were good, Martin says, "but we were concerned that there were too many boy bands around." Jive, the Boys' label, pushed. PoP and Martin relented. And Backstreet flopped. We've Got It Goin' On, co-written by PoP, Martin and fellow songsmith Herbie Crichlow, got only to No. 69 on Billboard's U.S. chart. But Germany fell for the song, and bsb fever swept Europe. The Boys had an edge that bands like Boyzone didn...
...Martin took the musical reins, while studio co-founder Tom Talomaa continued to oversee the business side. They kept Cheiron's modus operandi - plenty of video-game breaks, practical jokes and the like - that PoP had instituted. And the music actually got bigger, with Martin's hits for Backstreet, Britney, Celine Dion and 'N Sync as well as huge songs from other teams, including Kristian Lun-din and Jake's Bye Bye Bye for 'N Sync, and Jörgen Elofsson, Per Magnusson and David Kreuger's Westlife singles...
...make things worse, pop music is otherwise going through one of those moments when the general run of things is so toddling--Britney Spears, Backstreet Boys--that skinny white boys who talk a little tough, meaning Eminem, get to seem like a big deal. So if you happen to be a parent in, say, your 40s or 50s, nobody would blame you if you just turned away from pop music altogether. And if you happen to be a teenager, of course, you might not mind if they did. But the funny thing is, at the same time that the hard...
...even the Beatles. Finally, this week he passed Jennifer Lopez, making him the first reggae artist ever to top the pop charts since Shabba Ranks in 1991. His accomplishment is all the more remarkable because it's the sort of breakout that has attracted buyers from 12-year-old Backstreet fans to 35-year-old Madonna diehards...