Word: backstreets
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...Denniz [PoP] and I were in L.A. recording 3-T - Michael Jackson's nephews. An A.-and-R. guy came to us with a videotape of some guys performing at an Orlando amusement park. It was the Backstreet Boys, and we were like, "Yeah, they're good." We were excited about the talent, but they actually had to really push us to do it ... We were concerned that there were too many other boy bands around and thought that maybe we should do something different because of East 17 and Take That and Caught in the Act and all these...
...Anyway, we did the song "We Got It Goin' On," which became a big hit for the Backstreet Boys in Europe. It was "Quit Playing Games," which I wrote with Herbie Crichlow, that broke them in America. We had wanted a hit in America, but some of the early acts didn't really work, so we felt that it was impossible for Europeans. Ace of Base and Roxette were one thing, but that sort of just happened by itself. It wasn't a smart marketing plan that made that happen. They were just amazing songs that no one could stop...
...find a different angle. I don't always want to write about love. When we did "Lucky" for Britney, that concept came when we sat down and thought about her and her life. We thought it would be a great story to tell. " Larger than Life," from the Backstreet Boys, which we wrote with one of the guys, is a thank-you song to one of the fans, realizing that the kind of group that they are is fan-based. It's a movement...
...bothered - that's also one of the reasons I try to stay away from TV and the press. People don't know me. They might know the name, the groups and even the studio, but they don't know my face (though some of the Backstreet Boys fanatics might). I was recognized one time in New York, outside a hotel when I was there with Backstreet Boys. One of the fans was like, "Oh, that's Max Martin!" And I was stunned. I was like, "What? How do you know that...
...kind of music that we do isn't really accepted in that kind of environment. They'd rather give Santana a prize than the Backstreet Boys. Why? I don't know. This is a very sensitive subject. I don't want to sound like I'm saying Santana doesn't deserve awards - he definitely does. Everyone in this business should have an award just for standing it. And most of the people who win the awards are talented and work really hard. They deserve it. Of course I'd be happy if they gave me a Grammy...