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...getting the public to answer yes to those three questions. Of course, an integral part of the job was aggressively-often stealthily and sometimes disgracefully-painting the opposition as weak, untrustworthy and effete. McKinnon was amazed the Democrats had never quite figured this out. In fact, they had it backward: the character of their candidate, they believed, would be inferred from the quality of his policies. But in the television era, fleeting impressions mattered far more than cogent policies. Presidential politics had been reduced to a handful of moments and gestures. In fact, the 2004 campaign came down...

Author: /time Magazine | Title: Pssst! Who's behind the decline of politics? [Consultants.] | 4/9/2006 | See Source »

...graduate. Actually, I think it's good for a young person. It teaches him or her to be flexible. The French must realize that the times when a person had one job all his life with all benefits are simply gone. The French thinking is backward thinking...

Author: /time Magazine | Title: Moment of Youth | 4/9/2006 | See Source »

...routinely received with equanimity bordering on boredom, Teng's [sic] arrival provoked the keenest excitement. Not since Nikita Khrushchev flew in from Moscow to take a crack at détente 20 years ago has a state visit aroused so much exhilaration ... Teng's determination to modernize China's backward industry by the year 2000 led him to request tours of the advanced technology production lines for which U.S. industry is celebrated. During a 24-hr. swing through Georgia, he will visit the Ford Motor Co.'s assembly plant near Atlanta. His tour guide: Henry Ford II. Dinner that night...

Author: /time Magazine | Title: 27 Years Ago in TIME | 4/9/2006 | See Source »

...songs, values, instincts, attitudes, and none of those stop in El Paso, Texas, or San Diego, Calif., anymore. The Old World fades away--salsa is more popular than ketchup; Salma Hayek is bigger than Madonna--and the border is everywhere. One day soon it may seem a little backward for someone in the U.S. not to speak some Spanish, even the hybrid Spanglish of the Southwest: "Como se llama your dog?" Signs appear in the store windows of Garden City, Kans., that say SE HABLA ESPANOL, and you can buy extremely fresh mangoes at bodegas all over that town. Dalton...

Author: /time Magazine | Title: La Nueva Frontera: A Whole New World | 4/4/2006 | See Source »

...Turen is an odd name for a Chinese company. Ren means person, but tu is more complicated. Literally the word translates as "earth" or "soil," but it's often used as a slur, a put-down for anything that is backward or unsophisticated?the manners of a migrant worker, bad teeth, cloth shoes. When Yu's colleagues answer the phone, "Turen," it sounds like they're calling themselves bumpkins. Yu himself remembers being called tu when he arrived in Beijing from a rice farm in Zhejiang to enroll at the Beijing University of Forestry in 1980. He was 17, could...

Author: /time Magazine | Title: A Force Of Nature | 4/3/2006 | See Source »

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