Word: backyard
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...ruthless jamming of peasants into rural communes had disorganized the nation. Ships lay for as much as two weeks at Shanghai docks awaiting loading and unloading. Textile mills lacked raw material; exports fell off; production was declining everywhere. Thousands of tons of pig iron were turned out by backyard furnaces but then proved useless without further costly refining; there was not enough cement to build barracks in the communes. Lacking transport, harvests rotted in the fields while food was scarce in the cities...
...family that can afford to buy a second car can have a swimming pool in its backyard. Pools are just a logical extension of the family television room." So, last week, said Gordon W. Rudd, president of National Pool Equipment Co., one of the nation's leading poolmakers (1958 sales: $3,001,778). Once a rich man's whim (there were only 28,300 pools, including commercial ones, five years ago), swimming pools today make up one of the splashiest sectors of the nation's leisure market. This year alone, of the 70,000 swimming pools...
Biggest market for pools is still in California (70,500 at the end of 1958), but as construction techniques improve, prices dip and banks grow more willing to finance pools as readily as cars, backyard swimming pools are spreading across the rest of the country. Construction in northeast and midwest states (where pools often double as skating rinks in winter) will increase on an average of 70% over last year, and in southwest and mountain states a 61% increase in construction is expected in 1959. A 20-ft. by 40-ft. pool that cost $15,000 before World...
Shaped like a heart, diamond, kidney, cucumber or pretzel, many a pool is still prized as a status symbol. But as prices, which vary with trimmings and construction difficulties, dip below the $3,500 level, families see the backyard swimming pool simply as a new way for family fun and a sure way to increase property values. Explains C. W. Dearborn, assistant vice president of the California Bank of Los Angeles: "Last year people kept telling me, 'This is the year we normally buy a new car, but they cost too much and they depreciate too fast...
...strategists are not certain their man will have to be in it. Kennedy-financed Wisconsin polls show Kennedy far ahead of Minnesota's Hubert Humphrey. If Humphrey picks up support before spring, Kennedy will take him on, hoping to knock him out of the running in his own backyard. If Humphrey does not get off the ground Kennedy will force no showdown in Wisconsin...