Word: backyarders
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Dates: during 2000-2009
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Because Texans buy more pickups per capita than anyone else, Toyota is banking on a core group of buyers in its backyard. The company has started the courting, launching a limited-edition Tundra co-branded with cowboy-boot maker Lucchese and slapping the Toyota name on the Houston Rockets basketball arena. Traditionally, Toyota has done best in cities and on the coasts, selling Corollas and Camrys to baby boomers and Lexuses to well-off urbanites. On the West Coast, Toyota's share is 16%, double its share in the Midwest and the South. Yet Toyota can no longer count...
...jugular is most apparent in the ads. Since firearms cannot be sold through the mails, weapon manufacturers offer only catalogs to readers. But enough lethal ware, from blowguns to exploding arrows to mini-garrotes, can be bought to fend off any guerrillas who might happen to invade your backyard. Budding adventurers can bone up on techniques by ordering Get Even: The Complete Book of Dirty Tricks ("You'll never again have to 'grin and bear it' when inconsiderate creeps do you dirty"; $12.95) while sipping coffee from a Soldier of Fortune mug ($7.95) and relaxing on a military...
...portentousness. Three years earlier he watched the German airship Hindenburg float overhead on its way to Lakehurst, N.J., where it exploded at its mooring. But such encounters with history are few and infrequent. Mostly he catalogs childhood sights and sounds: his dog Pinky, knickers and knee socks, a backyard igloo in winter, a beach in summer. Occasionally his mother Rose breaks into the narrative to complain about her respectable poverty, her husband's failure as a businessman, his card playing and carousing. Dave Altschuler is part owner of a music store located in Manhattan's Hippodrome theater...
...Babcock is crouching over one promising timber in the Baker backyard, like a detective on the trail of colonial history. His blunt fingers run over the surface, ivory with age, tracing arcs and circles cut 300 years ago. "They didn't have rulers. They did everything by compass." Another beam reveals a row of auger holes, evidence of a hayrack. "Too low for horses," declares the Sherlock Holmes of barns. "Sheep, undoubtedly...
...aliens visiting onscreen this summer: the godlike creatures of Cocoon, who put youthful zip back into the geriatric set; the vampires of Life-force; and the adorable, if grotesque, brats of Explorers, who steal Dad's jalopy, zoom around the galaxy and help three young earthlings build their own backyard spaceship. And of course everybody's favorite extraterrestrial has come back in a re-release of 1982's zillion-dollar grosser, E. T. We can sympathize with your nervousness, however. Since receiving your letter, we have looked up many of those old films that have caused you so much anxiety...