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...that." Gaydos believes the movie is "review-proof." "What are they going to say - that the film is out of focus, that they don't like the music?" he asks. "I don't think anyone thinks it's going to be a cinematic masterpiece." Rather than a fear of bad reviews, he chalks up the lack of advance screenings to Sony's need to build anticipation. "You've got one chance at uncorking this bottle," Gaydos says. "This is great show biz." (See the top 10 Michael Jackson moments...

Author: /time Magazine | Title: Marketing This Is It: How Sony Created a Global Event | 10/27/2009 | See Source »

...public debate is bad because it raises questions about the whole vaccination program," Osterrieder says. If the government doesn't find some way to remedy the current public relations disaster and clear up the confusion over the different swine-flu vaccines, it could be faced with an even greater emergency, especially if the country's hospital wards start overflowing with flu patients in the coming months...

Author: /time Magazine | Title: In Germany, a Better Vaccine for Politicians? | 10/27/2009 | See Source »

...SIGG was one of the companies that profited from all the bad publicity over BPA," says Elaine Shannon, editor in chief of the Environmental Working Group, an environmental science research and advocacy group in Washington. Shannon's group urged SIGG last month to offer customers full refunds; SIGG declined. (See a quick guide to FDA regulations...

Author: /time Magazine | Title: How Green Is Your SIGG Water Bottle? | 10/27/2009 | See Source »

...allowed to do anything but pull hair," Biden said. But for the casualties, too bad there's no such thing as magical healing (a flick of a wand, a swig of potion, and Harry's always good...

Author: By Athena Y. Jiang | Title: Harvard beats Yale—The (Quidditch) Game | 10/26/2009 | See Source »

...Harvard offense, which was plagued throughout the game by bad passing and aggressive pressuring from the Princeton defense, failed to come up with another scoring opportunity in the half...

Author: By Martin Kessler, CONTRIBUTING WRITER | Title: No. 4 Princeton Hands Crimson Shutout Loss | 10/26/2009 | See Source »

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