Word: badly
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Dates: during 1960-1969
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...frivolous as it may sound; Boston has opened up in the past few years--there are more small theatres, more special rates for students. "We've made the college student a first-class citizen in the market-place of Boston," Lewis said. And according to Kenneth S. Opin, BAD's newest staff member (pipe and three-piece suit), who up until this week had handled advertising for such entertainment businesses as the Charles Playhouse and Sack Theatres, the number of small residence theatres in Boston has more than tripled since BAD began publishing. And when the Craft Experimental Theatre...
SIMILARLY, when the Sack Theatres ran To Sir, With Love--"at the time, we had no idea what kind of movie it was," Opin said--BAD ran a special ad in one issue with a coupon offering a 50 cent discount on Mondays through Thursday. "The coupon kept coming in for 15 weeks, although the ad only appeared once," Opin said...
...Part of BAD's campaign to get bet- ter deals for students is its priority ticket service, insuring that students get the best seats available at the price they pay. Generally this is pretty straightforward -- BAD buys up a block of seats and distributes them to students as the orders come in--but when Rosencrantz and Guildenstern Are Dead came from New York to the Schubert, BAD, negotiated a special deal with David Merrick's office. Along with running sales through the priority ticket service, Merrick had agreed to a discount price for students--the first time any legitimate theatre...
...quarter of all subscriptions sold by the Theatre Company of Boston, and perhaps 12 per cent for the Charles Playhouse (most of the others being resubscribers). "This makes a tremendous difference to these theatres," Opin said. "Often the difference between a mediocre year and going under." And this year BAD finally convinced the Opera Company of Boston to institute a 10 per cent student discount. "They were absolutely opposed," Mindich said. "Now mabye next year we can try for a bigger discount...
...Many colleges have asked us to deliver," Lewis said. "They call us when there aren't enough copies." In the B.U. library, BAD's arrival was once announced over the public address system. At Harvard things have never been that easy. Dean Watson hadn't even heard of Boston After Dark until Stephen B. Kellogg '71, publisher of the Student Calendar, questioned its illegal distribution in the Houses. Actually, Lewis said, a month after BAD began publishing they requested perimssion to deliver at Harvard from Watson, "who said he'd have to ask about 40 people" and he'd have...