Word: badly
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Dates: during 1960-1969
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...REAL Boston After Dark-- the newspaper that makes Mindich glow -- first published on March 2, 1966, with a circulation of 25,000. 'Students wanted listings properly done," Lewis said. "And we felt we would sell ads to support ourselves." They have; advertising has tripled each year of BAD's existence. The regular column was continued in HarBus for the rest of that year, while BAD attracted its own circle of writers. "We offer great possibilities for bright young writers," Lewis said. "Our critics are more widely read than those of any other Boston paper." And "these young critics are often...
...they didn't give a damn." Lewis added that the Globe too has "been known to borrow our material." "And not give it back," Mindich muttered Problems with the Business School became more serious that simple plagiarism; however, the issue became similar, in fact, to the current hassle over BAD's authorization on the Harvard campus. At the B-School it was HarBus objecting--partly on the grounds that BAD was editorial competition, but also because they feared advertising competition. "Everyone picks up Boston After Dark and doesn't read out paper," a HarBus representative complained last fall...
...TOOK a full year to gain acceptance on the B-School campus. In September '67 HarBus complained to the administration and to the Board of Publications, and meetings with Lewis were held all year long, with the B-School monotonously repeating that BAD was competitive. Lewis challenged HarBus to name specific advertisers that concerned them, and they cited two, both of whom then wrote letters that they would not withdraw their ad from HarBus it BAD were allowed on campus. The Business School administration lost the letters before reading them. "The Business School was financially irrelevant to us," Lewis said...
...BAD's decision was "the hell with the Business School," Lewis said. But Tommy Ebright, who runs the Kresge Hall newsstands, a concession allowed him by the B-School because of financial need, volunteered to distribute copies. The school objected, and Ebright began selling the free copies of BAD, three weeks before the newspaper itself went "pay." At this point Lewis got a call from the student head of the Board of Publications--"I wouldn't come and talk, which served to perk up their interest--offering BAD permission to distribute free it they would pay a $200 franchise...
...first paid issue of BAD came out Oct. 16 of last year, a logical step in the face of advertisers' desires to reach as many college students as possible. Advertisers, eager to strengthen his market, had been paying BAD's press bill all along; now Lewis increased his college circulation 50 per cent by giving the entire press run to students and charging for copies in public places, with the additional income helping to finance the free distribution. Boston After Dark sells about 5000-6000 copies each week, Sullivan said, not counting 2500 subscriptions (perhaps half of which are complimentary...