Word: badminton
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...products in the Portland store do not shy away from Li Ning's origins, highlighting apparel for popular sports in China like badminton, table tennis and kung fu - games you won't find front and center at nearby Niketown. Li Ning consciously decided not to shed its Chinese identity as it expands overseas, hoping instead to ride the growing influence of Chinese culture. Jay Li, the general manager of Li Ning USA, predicts that as Chinese soft power expands, China's tastes "will become part of the fabric of mainstream culture." Says Li: "When the tide starts to turn...
...with NBA stars like Baron Davis (who has a signature Li Ning shoe, the BD-1) and Shaquille O'Neal (who is under a five-year contract with the brand). But it still maintains its value-for-money approach to marketing - recently making a big push, for example, into badminton, a sport largely ignored in the West but played and watched by some 300 million Chinese. Li Ning - sponsored shuttlecock star Lin Dan graces billboards and TV ads around China, and the firm opened a "badminton paradise" last year in Singapore, its first international outlet. Although badminton won't feature...
...around him. He doesn't need a big, pushy entourage to do it. When I meet him on the roof of a bland, concrete hotel in Roorkee, he has already charmed and cajoled the manager into opening up the roof terrace, lighting it with movie equipment and fetching a badminton set so he and his crew can amuse themselves in the evenings. (Read "Bollywood's Viral Videos...
...there are some concerns that costs could spiral out of control. London Mayor Boris Johnson has put forth a plan to cut ?20 million ($32 million) from the budget by holding certain events (boxing, shooting, rhythmic gymnastics and badminton) in existing venues such as Wembley Arena - even if this means longer transport time for athletes staying at the Olympic Village. In response to recent opposition from the Olympic Board, which in addition to Johnson includes Lord Sebastian Coe, the LOCOG chairman, the ever-quotable Johnson evoked former Soviet leader Nikita Khrushchev, saying: "If I have to take my shoe...
...upwards of 1,100, according to the last U.N. estimate. But small signs of life are returning to the villages surrounding the town of Pariaman, where at least 234 people have been confirmed killed and another 400 are missing and presumed dead. Boys are using makeshift rackets to play badminton amid the wreckage of houses with walls peeled away or roofs pitched at impossible angles. In one community around 20 km (12.4 miles) from the quake's epicenter, a local entertainer gathered an audience by kerosene light for an impromptu magic show. For the first time in days, says local...